Southern Comfort 100 Proof Whiskey

We’ve been crafting our smooth-drinking whiskey for over 140 years, ever since our founder M.W. Heron created Southern Comfort way back in 1874. Back then, he was fond of saying ‘None Genuine But Mine’ and it still holds true today – as whiskey lovers around the world reach for the unmistakable, smooth-drinking flavor of Southern Comfort.